7 Ways to Use AUDIO to Increase Your Web and E-mail Sales
by Alexandria K. Brown, "The E-zine Queen"
Thought about adding audio to your Web site yet? You should.
While great copy does a good job of selling your services and
products, audio will amplify the effect of your words.
Audio gives you a more personal connection with your Web visitors.
Social psychologists tell us that humans are more likely to trust
you if they can both see you and hear you. And prospects are more
likely to buy from those whom they feel they know, like, and trust.
So let's think about how you can build that instant rapport with
your prospects.
What Could YOU Do With Audio?
There are unlimited possibilities of what can be done with audio
on Web sites and in e-mail, but here are seven simple ideas to
get you started.
1. Greet Your Homepage Visitors.
Welcome first-time visitors to your Web site with your own voice.
It's a much warmer welcome than text alone.
2. Create a Series of Audio Lessons.
Audio learning is hot! Teach your audience via your voice instead
of just words on the page. Think about developing a series of
mini-audio lessons for your prospects.
3. Share Your Interviews.
If you don't have an interview clip already, ask a friend or colleague
to conduct a short, dynamic interview with you via phone. Record
it and post it at your Web site. Or, do a series of interviews
with other experts in your field and post them at your site to
be listened to.
4. Samples of Teleseminars.
Want more signups for your free and/or paid teleseminars? Then
start recording them. Pull out the highlights and post free clips
of them at your Web site.
5. Pump Up Your Testimonials.
You probably already have customer testimonials on your site.
Now amplify their impact with audio. Have your customers record
their testimonials in their own voices, and post them on your
site along with their names and photos. (See great examples here.)
6. Make Your E-mails and E-zines Talk.
Liven up your e-mails by making them talk to your prospects, subscribers,
and customers. The members on your lists will feel like you are
right there with them. (And remember, it will be that personal
connection that encourages people to hire you or buy your products.)
Be the first in your industry to do this, and watch your numbers
rise!
7. Audio Postcards.
Reach out to your best customers and prospects for holidays, birthdays,
or other special occasions by sending them an e-mail "postcard"
accompanied with a personally recorded message.
So What's the EASIEST Way to Post
Audio?
In the past, adding audio to your site wasn't that easy. You
had to either spend hours learning how to do it yourself, or pay
someone else to record it and host it for you. That's why I was
never interested in audio before. I may be the E-zine Queen, but
no way am I a techie queen. In fact, my VCR still blinks "12:00
... 12:00 ... 12:00."
Here's the good news: There's a brand new program that
makes recording and posting audio ridiculously easy.
It's called Audio
Generator and was created by Armand Morin, the same guy who
created PopUp Generator and a slew of other innovative "Generator"
products. I signed up immediately after he debuted this at the
System 3 Seminar in Ohio a few weeks ago.
Here's an example of how easy Audio
Generator is: Say you want to add an audio greeting to your
site this afternoon. Just call Audio Generator's toll-free hot
line and record your message. Then, as soon as you hang up the
phone, go log into their site. Ta da ... your message is ready
and waiting, with a line of HTML code for you to copy and paste
on your home page.
That's it!
Even better, you can do this an unlimited number of times
and have unlimited clips on your site (or multiple
sites). You can also upload digital audio files up to
30 minutes in length, which I'm going to do for samples
of my teleclasses.
Click
here to get the full story, and see (and hear) The E-zine
Queen's own audio testimonial at the Audio Generator site.
Remember, It's That Personal Connection That Matters
Take some time today to think about what YOU could do with audio
at your site and in your e-mails to increase rapport with your
visitors. Then choose at least one tactic to implement this month.
It could be the best addition you've made to your online marketing
efforts this year.
(c) 2003 Alexandria K. Brown
About the Author
Alexandria K. Brown, "The E-zine Queen," is author of
the award-winning manual, "Boost Business With Your Own E-zine."
To learn more about her book and sign up for more FREE tips like
these, visit her site at http://www.ezinequeen.com.
Test it now!
